Conservation & Demand Management

September, 2009
Resolving the skepticism of greenwashing
 
Many building owners, managers and operators are adopting green initiatives, but how do they verify their sustainable progress, let alone measure this progress against buildings in their peer group? Seeing through the green sheen can be difficult with so many claims to sustainability from renewable products to water conservation efforts to energy efficiency. Tracking and benchmarking energy consumption and greenhouse gas emissions seems to be the only solution to dispel the skepticism towards greenwashing.