Communications

April, 2010
Keeping owners informed year-round
 
There is a new generation of condominium corporations across Canada – corporations comprised of baby boomers and retirees who spend several weeks at a time, or even months, vacationing each year. These owners may have a condominium as their primary residence but spend the winter months in a warmer climate, in a vacation condominium in many cases.

August, 2009
Owner involvement brings return on investment
 
Until a few years ago, most consumers had little understanding of how condos operated. Many were confused by condo fees and reserve funds and dismissed them as added expenses without truly understanding their purpose or benefit. Condo purchasers entered into sales agreements without knowing how their monthly contributions were calculated or how they affected the operation and future value of their investment.

February, 2009
Online marketing opens floodgates
 
The internet has changed how the real estate market operates and it continues to evolve on a daily basis. There has never been the reach there is now to attract prospective tenants and purchasers, with listing sites like craigslist and viewit.ca. Add in the other methods of attracting prospects, like newspaper advertising and dedicated real estate magazines; the floodgates have opened.

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June, 2007
Human interaction helps seal the deal prompt response keeps buyers' attention
 
Differentiation in marketing today requires some innovative thinking. Developers are competing for the attention of comparison shoppers who rely on Web searches and other media to scope out the market. When not surfing the Web, these same buyers could be checking out billboards on their commute to and from work - a behaviour that is reflected in the fact that phone-in inquiries on properties tend to peak shortly after rush hour.